MASS GENERAL GLOBAL HEALTH
Elevating a premiere health center's impact around the world.
The Center for Global Health was created at Mass General to offer opportunities and support to clinical staff, students, and administrators working to improve the health of the most vulnerable and crisis-affected populations around the world.
We were hired by agency Whiterhino to help increase the Center's visibility in the global health space while also attracting more top clinical talent, global health advisors, volunteers, and donors.
In addition to leveraging MGH's clinical reputation, we encouraged the Center to elevate the authentic, human-centric stories that arise out in “the field”. We designed and built a story submission form to make it easier for the MGH Global Health community to share their experiences on the site.
The results: a "Story From the Field" publication that fosters community among clinical practitioners and entices talented prospects to the program.
To promote the program's global reach and opportunities, we utilized the Google Maps API with custom jQuery filtering logic, helping talented prospects find program types, locations, and details.
We built the homepage to easily update and house many types of timely announcements that also serve as recruitment for help when disaster relief scenarios arise.
An alternate concept: This direction places the program's global reach and diverse program offering in the forefront.